Double Down on Reels Immediately
Reels are generating a staggering 2,465.32% engagement rate compared to just 6.45% on static posts, making Reels the single highest-leverage content format by a massive margin.
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Industry benchmarks confirm that Reels get higher reach for accounts under 50,000 followers, which directly applies to atika's 2,255-follower account. The posting calendar should be shifted to prioritize Reels as the primary format — aiming for at least 70% of new content to be Reels to capitalize on this outsized performance gap.
