Overhaul Reels Strategy Immediately
The Reels ER sits at just 0.16%, far below the industry Reels benchmark of 0.52% and even further behind the Posts ER of 0.83%.
Details
Since the account (51,136 followers) is right at the edge of the sub-50K reach advantage window, SOPH should test shorter, hook-driven Reels in the first 3 seconds and track if ER climbs toward the 0.52% benchmark before scaling volume.
