Olwen Phillips's InstagramEngagement

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olwen_eats
Olwen Phillips

@olwen_eats · 18.0K followers

0.00%

Average for creators your size

$40-$125 per post

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LowAverageGoodExcellent
201
Median Likes
8
Median Comments
20
Posts Analyzed
$40 – $125per sponsored post

Based on 18.0K followers · 1.15% engagement

Next step

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Snippet can use this instagram result for @olwen_eats to find brands, write emails, and help you close deals.

Your post rate

$40-$125

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @olwen_eats's $40-$125 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @olwen_eats's instagram audience is a fit and ask for $40-$125 per post.

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Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Posting Mix Toward Reels

The current engagement rate of 1.15% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are a direct lever to close that gap.

Details

Industry data shows Reels get higher reach specifically for accounts under 50,000 followers — a category Olwen Phillips falls into at 18,017 — making them the highest-leverage format right now. Aim to make at least 50% of the next 20 posts Reels, tracking whether median likes climb above the current 200.5 baseline.

Move 02

Drive Comments Down From 39:1 Ratio

A like-to-comment ratio of 39.4:1 signals that followers are passively scrolling past the content rather than stopping to interact, which directly suppresses the 1.15% ER.

Details

End every caption with a single, specific question tied to the food content — for example, 'Would you swap the chili oil for harissa?' — to convert even a fraction of the median 200.5 likes into comments above the current median of 7.5. Moving from 7.5 to 15 median comments alone would meaningfully push the ER closer to the 2.5% micro-tier floor.

Move 03

Publish a Rate Card to Accelerate Deals

The estimated brand deal value of $40-$125 per post is likely being undercut because of the lack of a published rate card — creators who have one close deals 40% faster according to industry benchmarks.

Details

Using the standard $10-$25 per 1,000 followers metric, the 18,017 followers of Olwen Phillips justify a base feed post rate of $180-$450, meaning the current estimated ceiling of $125 is below market. Build a one-page rate card anchoring Reels at a 20-40% premium over that base feed rate and share it proactively in brand outreach.

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Olwen Phillips's Instagram Engagement Rate: 1.15%