Shift Primary Format to Reels
The current engagement rate of 0.37% is significantly below the 2.5-5% benchmark for micro-tier accounts, and Reels are the fastest lever to close that gap — they deliver higher reach for accounts under 50K followers and average a 0.52% ER versus 0.45% for static images.
Details
Ollie | Personal Trainer | Online & Adelaide should aim to make at least 60% of the next 20 posts Reels, prioritising hooks in the first 2 seconds to drive completions. Track whether Reels posts outperform the current median of 57.5 likes and use that as the new baseline.
