Shift Feed Strategy Toward Carousels
Olivia Zhang's posts are outperforming Reels (2.83% vs 2.56% ER), suggesting the audience responds more strongly to static or multi-image feed content.
Details
Since industry benchmarks show carousels lead all formats at 0.55% average ER, doubling down on carousel posts — aiming for at least 3-4 per month — could widen that performance gap further and push the overall 2.67% ER closer to the top of the micro-tier benchmark range of 2.5-5%. Start by repurposing the highest-performing post topics into swipeable, multi-slide formats.
