Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts β 43.72% ER versus 12.08% for feed posts β meaning Reels generate roughly 3.6x more engagement per piece of content.
Details
Industry benchmarks confirm that Reels get higher reach specifically for accounts under 50K followers, which puts ππ₯π’π―ππ« & πππππ’π π€ in the prime window to capitalize on this. Converting the best-performing static content concepts into Reels will systematically push the overall account ER above its current 12.87% baseline.
