Double Down on Reels Production
Moni Jha ✨'s Reels are outperforming their static posts by nearly 2x — 6.87% ER versus 3.44% for posts — which is exceptional given the industry benchmark for mid-tier accounts sits at just 1-2% overall.
Details
Shift their content calendar to prioritize Reels as their primary format, aiming for at least 60-70% of their weekly output, to consistently push their account-wide ER closer to that 6.87% ceiling. This directly strengthens their brand deal positioning, since 73% of brands prioritize engagement rate over follower count when selecting partners.
