Shift Budget Toward Carousel Posts
Céline Vuillemin's Reels are underperforming at 0.53% ER compared to Céline Vuillemin's Posts at 0.73% ER, and industry benchmarks show Carousels lead all formats at 0.55% average ER — meaning a carousel-first strategy aligns with both Céline Vuillemin's own data and platform trends.
Details
Since Céline Vuillemin's overall ER of 0.65% is already below the micro-tier benchmark of 2.5–5%, prioritizing the format that drives Céline Vuillemin's highest engagement is the fastest lever Céline Vuillemin can pull. Aim to replace at least half of Céline Vuillemin's current Reels output with multi-slide Carousels and track whether Céline Vuillemin's Posts ER climbs above its current 0.73% baseline.
