Shift Feed Strategy Toward Carousels
The current overall engagement rate is 0.04%, far below the 1-2% mid-tier benchmark, and the Posts ER of 0.06% already outperforms the Reels ER of 0.04%.
Details
Industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels, making them the highest-performing format — replace at least 50% of upcoming Reels with carousel posts to capitalize on the format that already shows stronger relative performance in the account data.
