Prioritize Reels For Discovery
At 43,920 followers—below the 50K threshold—Reels should be the default format: the Reels ER is 11.83% versus 7.68% for posts, and the benchmark says Reels get higher reach for accounts under 50K.
Details
Use the 29 analyzed posts to identify strong concepts and recut them as Reels first, measuring results against the 11.83% Reel ER baseline.
