Boost Comments to Balance the Like Ratio
The like/comment ratio is 554.0:1 (median 222.5 likes vs just 4.0 comments), which is heavily skewed toward passive engagement.
Details
Since 73% of brands prioritize engagement rate over follower count, adding a direct question or call-to-comment in captions on every post will push comment volume up and diversify the 11.32% ER beyond likes alone.
