Replace Reels With Carousel Posts Now
Their Reels are underperforming at 0.26% ER compared to their Posts at 0.47% ER — yet industry benchmarks show Carousels lead all formats at 0.55% ER.
Details
Shifting their content mix toward Carousels could close the gap between their current 0.4% account ER and the 3.5-8% nano-tier benchmark. Start by converting their next 3 Reels concepts into multi-slide Carousels with a strong hook on slide one to drive swipe-throughs.
