Repair Reels’ Engagement Gap
The Reels ER is 2.25%, compared with 3.57% for posts and 2.98% overall.
Details
Novalie Ljungvide • Photographer should continue using Reels for discovery because they receive higher reach for accounts under 50K followers, but add an immediate on-screen premise and a direct comment CTA to move Reels toward the 3.57% post ER.
