Shift Budget Toward Carousel Posts
Nova's Reels are underperforming at 1.95% ER compared to Posts at 2.99% — a gap of over 1 full percentage point.
Details
Industry benchmarks show carousels drive the highest content format ER, and the Posts ER already outpaces the average micro-tier floor of 2.5%, so doubling down on carousel-style static or multi-image posts is the clearest path to lifting the overall 2.55% account ER. Aim to replace at least 2 of the next 5 Reels with carousels and track whether median likes climb above the current 282.
