Shift Feed Strategy Toward Reels
Their Reels are dramatically outperforming their static posts — 40.42% ER versus 1.27% ER on regular posts — yet only 22 posts were analyzed, suggesting Reels may not be their dominant format.
Details
Given that industry benchmarks show Reels averaging just 0.52% ER, their 40.42% Reels ER is an exceptional outlier that signals strong algorithmic favor and audience resonance. Immediately increase their Reels output to at least 3-4 per week to compound that reach advantage and pull their overall account ER above their current 1.41%.
