Replace Reels With Carousel Posts
The Reels ER is sitting at 0.0% while the Posts ER is 1.22%, meaning carousels and static images are driving virtually all of the engagement.
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Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, but the data for Nicholas Halka makes the case even stronger — shift the content calendar to prioritize carousel posts immediately and pause Reels production until an audit determines why they are generating zero engagement.
