Shift Budget Toward Reels Production
Niti Jain's Reels are already outperforming their static posts — 3.35% ER versus 2.6% for standard posts — so doubling their Reels output is the highest-leverage move available.
Details
Aim to make Reels at least 60% of their posting schedule, since that format is driving the engagement gap. Even a modest lift in overall ER from 2.84% toward 3.35% across all content would further separate Niti Jain from the mid-tier benchmark of 1-2% and strengthen their brand deal positioning.
