Shift Posting Mix Toward Reels
Nita Sharda, Wpg Dietitian's current engagement rate of 1.26% sits below the micro-tier benchmark of 2.5-5%, and Reels are a direct lever to close that gap — industry data shows Reels drive higher reach specifically for accounts under 50K followers like Nita Sharda, Wpg Dietitian's at 12,593.
Details
Aim to make at least 50% of Nita Sharda, Wpg Dietitian's next 20 posts Reels, mirroring the format breakdown they can track against their current 1.29% posts ER to measure lift over a 30-day window.
