Replace Reels With Carousel Posts
The Reels ER is 0.13%, less than half the Posts ER of 0.28%, meaning static and carousel content is already outperforming video output.
Details
Industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels, and for an account of this size carousels consistently drive more saves and shares. Shift at least 3 of the next 5 posts to multi-slide carousels and track whether the overall account ER climbs closer to the 2.5% micro-tier benchmark.
