Prioritize Carousels and Static Posts
Nikkole's Posts ER (2.58%) outperforms the Reels ER (1.9%) by a notable margin, yet both sit below the nano-tier benchmark of 3.5-8%.
Details
Shifting the posting cadence toward carousels and static images—formats that already engage the audience better—while adding stronger CTAs can push ER closer to the 3.5% floor.
