Shift Posting Strategy to Reels Only
Their Reels ER is 0.37% versus their Posts ER of just 0.01% — that is a 37x performance gap within their own account.
Details
With 605,409 followers and a mid-tier benchmark of 1-2% ER, Reels are their clearest path to closing that gap, so commit to publishing Reels as their primary format for the next 30 days and eliminate static posts entirely until their overall ER recovers above 0.37%.
