Shift Feed Strategy Toward Reels
Reels are dramatically outperforming overall feed content — 16.48% Reels ER versus a 1.54% overall posts ER — meaning Reels are generating roughly 10x more engagement per post.
Details
Since the account sits just under the 100K micro-tier threshold, industry benchmarks confirm Reels also deliver higher reach for accounts under 50K, and at 93K followers Niharika Walke | Fashion, Lifesyle & Travel🌈 is still close enough to benefit from that algorithmic boost. Aim to publish at least 3 Reels for every 1 static post to shift the median engagement baseline upward from its current 1,370 likes and 68 comments.
