Convert Comments With Carousel CTAs
Akshay Mirchandani's like-to-comment ratio is 75.5:1, meaning comments are their scarcest engagement signal — yet comments carry disproportionate weight in Instagram's algorithm.
Details
End every carousel with a direct question slide to drive replies; carousels benchmark at 0.55% ER industry-wide, and closing that gap on their current 2.08% ER means protecting their above-average standing in the mid-tier bracket. Aim to cut their like-to-comment ratio to under 50:1 by testing one question-based final slide on their next 5 carousel posts.
