Shift Posting Strategy Toward Reels
NIDHI GOYAL|| Yoga & Wellness🧿 Reels are generating a 63.83% engagement rate compared to just 0.09% on posts — a staggering gap that signals their audience responds overwhelmingly to video content.
Details
With 101,461 followers and an overall ER of 0.1% (well below the 1-2% mid-tier benchmark), prioritizing Reels in their content calendar is the single highest-leverage move they can make. Aim to replace at least half of their current static or carousel posts with Reels to pull their overall account ER closer to the 1% floor expected for their follower bracket.
