Replace Reels With More Posts
Nidelle's Reels are severely underperforming at a 0.42% ER compared to Nidelle's Posts ER of 3.14% — a 7.5x gap that is actively dragging down Nidelle's overall 2.58% account ER.
Details
Shift Nidelle's content calendar to prioritize static posts and carousels, which are already delivering above the industry carousel benchmark of 0.55%. Audit Nidelle's last 10 Reels, identify the lowest performers, and replace that slot in Nidelle's schedule with a carousel or static image format immediately.
