Shift Feed Strategy Toward Reels
Nicole Torres's Reels are generating a 9.84% engagement rate compared to just 0.83% on static posts — a nearly 12x performance gap.
Details
Given that 73% of brands prioritize engagement rate over follower count, increasing Nicole Torres's Reels output as a share of their 22 analyzed posts will directly strengthen their brand deal positioning and push their overall account ER closer to the top of the mid-tier benchmark range of 1-2%.
