Shift Posting Strategy Toward Reels
Nico's Reels are already outperforming their static posts — 0.48% ER vs.
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0.15% ER on posts — yet their overall account ER sits at just 0.09%, well below the 3.5–8% nano-tier benchmark. Since Instagram's algorithm gives Reels higher reach for accounts under 50K followers, increasing their Reels output as a share of their 21 analyzed posts is the single fastest lever to pull their account-wide ER upward. Aim to make Reels their primary format for the next 30 days and track whether their overall ER closes the gap toward the 0.48% baseline they have already proven they can hit.
