Shift Budget Toward Posts Over Reels
Static posts and carousels are outperforming Reels significantly — Posts ER sits at 11.73% versus Reels ER at 6.8%, nearly double the engagement.
Details
Since the overall ER of 9.71% already exceeds the nano-tier benchmark of 3.5-8%, doubling down on the post format that drives that number will protect and grow the rate. Aim for at least 2 posts for every 1 Reel until the Reels ER closes the gap with the post ER.
