Shift Posting Strategy to Reels
NESCAFÉ Philippines' current engagement rate of 0.08% is critically below the 2.5-5% benchmark for micro accounts their size (28,676 followers).
Details
Reels are the highest-reach format for accounts under 50K followers and command a 20-40% engagement premium over static posts — prioritize publishing at least 3-4 Reels per week to expose their content to non-followers and rebuild algorithmic momentum. Even reaching the floor of their tier benchmark at 2.5% ER would represent a 30x improvement from their current 0.08%.
