Shift Posting Mix Toward Reels
The account sits at 2,166 followers, well under the 50K threshold where Reels are proven to get higher reach.
Details
With current posts ER at 1.15% versus the nano-tier benchmark of 3.5-8%, leaning into Reels (which also command a 20-40% rate premium) could help close that engagement gap while improving discoverability.
