Convert Comments With Carousel CTAs
A like/comment ratio of 104.6:1 signals that followers are passively consuming rather than actively engaging — the median 69.5 comments per post is low relative to 8,681 likes.
Details
Carousels drive the highest format ER at 0.55% per industry benchmarks, and adding a direct question or poll prompt on the final slide gives followers a low-friction reason to comment. NEON should aim to publish at least 3 carousels in the next 10 posts and track whether the comment count closes the gap on that 104.6:1 ratio.
