Shift Feed Strategy Toward Reels
Neha Yusuf's Reels are dramatically outperforming their static posts — with a Reels ER of 1113.52% compared to their overall Posts ER of 0.65% — signaling that their audience responds far more to video content.
Details
Across their 23 analyzed posts, prioritizing Reels over static images (which benchmark at only 0.45% ER industry-wide) could meaningfully close the gap between their current 0.67% account ER and the 1-2% mid-tier benchmark. Aim to publish at least 3 Reels for every 1 static post to capitalize on this proven format advantage.
