Shift Feed Strategy Toward Carousels
The Posts ER sits at 1.93% versus the Reels ER of 1.35%, meaning static and carousel feed content is already outperforming video output by 0.58 percentage points.
Details
Industry benchmarks confirm carousels lead all formats at 0.55% average ER, so doubling down on multi-slide posts — with a strong hook on slide one and a call-to-action on the final slide — is the clearest path to pushing the overall 1.56% ER closer to the 2.5-5% micro-tier benchmark.
