Shift Budget Toward Carousel Posts
Their Reels are underperforming at 1.27% ER compared to their overall 1.72% account average, suggesting their audience responds better to static or multi-slide formats.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER versus Reels at 0.52%, and their Posts ER of 1.75% already outpaces their Reels ER by 0.48 percentage points. Aim to replace at least 2 of their next 5 Reels with carousel posts to test whether this lifts their median engagement above the current 1,535 likes and 55.5 comments baseline.
