Shift Content Mix Toward Reels
The Reels ER of 25.29% dwarfs the Posts ER of 2.17% and obliterates the industry benchmark of 0.52% for Reels — this is the highest-leverage format by a massive margin.
Details
At 60,446 followers, Nea Maria Cherian | Nea’s Baking Delights should prioritize Reels as the majority of weekly output to pull the overall ER (currently 2.38%) closer to the top of the micro-tier benchmark range (2.5-5%).
