Shift Budget Toward Posts Over Reels
Neha Khanna Tanwar's Posts ER is 2.96% versus their Reels ER of just 1.64% — meaning static posts and carousels are outperforming their Reels by nearly 80%.
Details
Until their Reels strategy is refined, prioritize carousel and static post formats where their engagement is already strongest, since industry benchmarks show carousels (0.55%) and static images (0.45%) outperform Reels (0.52%) on a format-level basis anyway. Aim for at least 3 carousel posts per week to compound on their existing post-format strength.
