Shift Posting Strategy Toward Reels
Reels are already outperforming static posts with a 0.25% ER versus the overall Posts ER of 0.19%, and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like Lt.
Details
Governor Rachel Hunt at 1,616. Commit to posting at least 3 Reels per week to maximize algorithmic distribution and close the gap between the current 0.25% ER and the nano-tier benchmark of 3.5-8%. Prioritize short, high-retention Reels with a clear hook in the first 2 seconds to drive replays and shares, which are the fastest levers for reach growth at this tier.
