Double Down on Reels Production
Nazanin Kavari's Reels are already outperforming their static posts at 2.3% ER versus 1.26% for standard posts — that gap is significant and actionable.
Details
Shifting at least 50% of their posting schedule to Reels could pull their overall account ER closer to their Reels benchmark, helping Nazanin Kavari exceed the 1% macro-tier average and strengthen their case for brand deals. Aim to publish at least 3 Reels per week consistently to compound that reach advantage.
