Shift Feed Strategy Toward Reels
Neha's Reels are dramatically outperforming their static posts — a 333.6% Reels ER versus a 3.27% Posts ER signals that their audience responds far more to video content.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and Neha is at 6,159 followers, prioritizing Reels in their posting cadence is their single highest-leverage move. Aim to make at least 60-70% of their new content Reels to capitalize on this outsized performance gap.
