Double Down on Posts Format
The Posts ER (0.77%) is currently outperforming the Reels ER (0.72%), and both already beat the industry format benchmarks (Carousels 0.55%, Reels 0.52%, Static 0.45%).
Details
Shift the content mix toward more carousel/static posts while still testing Reels for reach, since the overall account ER of 0.69% is well below the nano tier average of 3.5-8% and needs a lift from the best-performing format.
