Shift Reels Budget Toward Carousel Posts
Natalie, RN | Holistic health & low tox living Reels are underperforming at 0.48% ER compared to their Posts at 0.73% ER — a 34% gap in favor of static and carousel content.
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Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, meaning their posts are already beating both benchmarks while their Reels lag behind. Audit their last 10 Reels, identify the lowest-performing 3, and replace that production time with carousel posts that replicate the format and topics of their top-performing posts.
