Shift Feed Strategy Toward Reels
Natalie Chassay's Reels are generating a 9.33% engagement rate compared to just 0.72% on static posts — a 12x performance gap that makes Reels the highest-leverage content format.
Details
The account should aim to increase the Reels share to at least 60-70% of the 22-post output going forward. Given that 73% of brands prioritize engagement rate over follower count, a Reels-heavy feed will also directly strengthen brand deal positioning.
