Shift Content Mix Toward Reels
Nanditha B Krishnan's Reels ER of 7.73% nearly doubles the Posts ER of 4.2%, and reels are known to drive higher reach for accounts under 50K followers like this one (8,533 followers).
Details
Aim to post Reels at least 2-3x more frequently than static posts to capitalize on this gap and push the overall ER above the current 4.5% average.
