Shift Posting Mix Toward Reels
The current engagement rate of 0.67% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are the fastest lever to close that gap — they deliver higher reach specifically for accounts under 50K followers like Namrata Chawla at 45,562.
Details
Aim to make at least 50% of the next 20 posts Reels, tracking whether per-post ER climbs toward the format's 0.52% baseline as a floor, with the goal of pushing the overall account ER meaningfully above the current 0.67%.
