Shift Posting Mix Toward Reels
Namrata Purohit's Reels are already outperforming their overall content at 1.02% ER versus their account-wide 0.2% ER — a 5x difference within their own content.
Details
Since the mid-tier benchmark sits at 1-2% ER, doubling down on Reels gives Namrata Purohit the clearest path to closing that gap. Aim to make at least 60% of their next 10 posts Reels to compound that format's reach advantage and pull their blended ER closer to the 1% floor for their tier.
