Shift Content Mix Toward Posts
Napatsakorn Pingmuang's Posts ER of 17.24% is dramatically outperforming the Reels ER of 4.15% — a 4x gap that signals the audience responds far more to static or carousel content than video.
Details
Given that industry benchmarks show carousels averaging 0.55% ER versus Reels at 0.52% for macro accounts, and the Posts ER is already 31x the macro benchmark, the account should immediately increase the post-to-reel ratio in the content calendar to capitalize on what is already working. An audit of the last 29 posts to identify the top 5 performing post formats will allow those themes to be replicated weekly.
