Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — 149.29% ER versus 5.37% for standard posts — signaling that the audience responds far more to video content.
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Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and the account sits at 58,664, Prashanth Maddibande is in a prime window to capitalize on this format before scaling further. Aim to replace at least half of upcoming feed posts with Reels to compound on that outsized engagement signal.
