Shift Feed Strategy Toward Reels
Namaste Surat | Bhavesh Gayakwad Reels are dramatically outperforming their static posts — 43.27% ER versus just 0.35% for posts — yet their analyzed content mix still includes non-Reel posts dragging their overall account ER down to 0.4%, well below the 1-2% mid-tier benchmark.
Details
Immediately restructure their posting calendar so that at least 70% of new content is Reels, and repurpose their best-performing static concepts into short-form video to capitalize on the format already working for their audience.
