Move 01

Double Down on Reels Immediately

Their Reels are generating a 21.31% engagement rate compared to just 1.12% on posts — that is a 19x performance gap 𝙂𝙤𝙙𝙖𝙫𝙖𝙧𝙞 𝙖𝙗𝙗𝙖𝙮✰ is not fully exploiting across their 23 analyzed pieces of content.

Details

Audit their current content mix and shift at least 70% of their publishing schedule to Reels, since this format is clearly their highest-performing asset and directly supports their overall 1.43% account ER staying within the good range for mid-tier creators.

Move 02

Convert Comments Into Conversation Loops

Their median comment count of 1,031 is exceptionally high relative to their median 5,827 likes, producing a 2.4:1 like-to-comment ratio that signals a highly vocal audience — most mid-tier accounts see comment sections far less active than this.

Details

Capitalize on this by ending every Reel and post with a direct, single-question call-to-action in the caption, then reply to the top 20 comments within the first 60 minutes of posting to trigger Instagram's algorithm to extend reach during the critical early engagement window.

Move 03

Publish a Rate Card to Close Brand Deals Faster

Their 1.43% engagement rate positions 𝙂𝙤𝙙𝙖𝙫𝙖𝙧𝙞 𝙖𝙗𝙗𝙖𝙮✰ favorably since 73% of brands prioritize engagement rate over follower count, and their estimated brand deal value of $1,000–$5,000 per post is a range 𝙂𝙤𝙙𝙖𝙫𝙖𝙧𝙞 𝙖𝙗𝙗𝙖𝙮✰ should formalize immediately.

Details

Creators with a published rate card close deals 40% faster, so build a one-page document anchored to their Reels ER of 21.31% and apply the standard 20–40% Reels premium on top of their base feed post rate to justify the higher end of their $1,000–$5,000 valuation in every pitch.

𝙂𝙤𝙙𝙖𝙫𝙖𝙧𝙞 𝙖𝙗𝙗𝙖𝙮✰'s InstagramEngagement

Want brands to pay you?

What to fix next

Double Down on Reels Immediately

Convert Comments Into Conversation Loops

Publish a Rate Card to Close Brand Deals Faster

What does your Instagram say about you?