Shift Content Mix Toward Reels
The Reels ER of 13.15% outperforms the Posts ER of 10.22% by nearly 3 points, and Reels get higher reach for accounts under 50K followers like the 3,239-follower base of nachograbavideos.
Details
Prioritizing Reels as the primary format will capitalize on this gap and push the blended ER above the current 11.24%, which already sits far above the nano tier benchmark of 3.5-8%.
